Through the joint efforts of the Provincial Government of Nueva Ecija headed by Governor Aurelio M. Umali, Provincial Offices of DILG, DTI, DOLE, DSWD, and the Local Government Units of Nueva Ecija, the Katuwang sa Diwa at Gawa para sa Masaganang Ani at Mataas na Kita (KADIWA) ng Pangulo (KNP) was successfully launched on March 4, 2024 at the New Capitol Lobby, Palayan City, Nueva Ecija.

 A total of forty-one (41) exhibitors offering an array of fresh vegetables, fruits, meats, and dry goods took part in the activity. It gave farmers and micro, small and medium enterprises (MSMEs) an opportunity to sell their products and to provide affordable goods to consumers at the same time.

In order to express its support, PG Nueva Ecija handed free goods to consumers who were able to purchase at least one thousand worth of local products. Likewise, the Department of Labor and Employment (DOLE) distributed livelihood packages to selected participating merchants.

Through activities like KNP, the government is able to demonstrate its steadfast commitment to help workers in the agriculture sector to and ensure food security. Kita-kits sa susunod, mga Ka-bayan!